Channellock
2021 Trade School Trade Up
The Scope
The Client
This project was a national video competition hosted by Channellock that was entered into by our Producer & DP, Jaden Moore on behalf of Southern Hills CTC. Southern Hills CTC took the victory & won a $5,000 Cash Prize, a lab makeover & all new tools for the students
The Ideas
Loud, Moody, Fast Paced! These were the words that kept popping up in our heads when we were producing this video. We knew this was the right decision to complement the industrial feel
The Approach
In order to win this competition, we had to firstly become a finalist. To do this, Channellock had to sort through thousands of entries and pick their top 3.
After that, it becomes an online vote via Facebook. We put out marketing skills to work and got it done!
The Production
One of the main request the school had while we were there was to be silent & Don’t distract the students. This made things a bit of a challenge as we had to Run-&-Gun all of the B-Roll shots. We opted for a simple 2 light interview for the A-Roll to keeps things quick and easy.
The Edit
This needed to catch eyes! We decided to go with a Dark Color Grade with saturated Blues to highlight the Channellock colors.
The music choice was easy! Something that screamed trades is all we needed.
The Distribution
Channellock made this easy for us! The only thing we had to do was share the post and spread the word!
